Archive for Beer Machine

Full Disclosure, False Dichotomy

Posted in Uncategorized with tags , , on July 30, 2015 by themadhopper

Well written and to the point. As most are quick to notice I can be a crusader against the Macros for a few reasons (mostly the potential monopoly powers they poses, and the elimination of diversity ) However, the company is different than the people that work for it or especially the people who write about it.

Macro companies are obviously brilliant (generally … ) at marketing and selling but just because they try to influence and turn a few the neutral/opposition doesn’t mean they succeeded

And taking up Budwiser on a free adventure isn’t really selling out, its just keeping an open mind. And in a way sticking it to them, so bravo.

Edit: In fact, I’m a little jealous. I’d love to have AB pay for something like this for me ( I might have accidentally started a fire in their malt field but that’s a whole different thing) !

Literature and Libation

Full Disclosure: Anheuser-Busch paid to fly me out to Wyoming and Idaho to view some of their barley farms and a malt processing facility. They covered my travel, lodging, food, drink, and other costs.

Additional, personal disclosure: At the risk of alienating a subsection of readers, I fully admit: it was awesome. I drank some pilot beer that will never see market, met some wonderful folks, and put more knowledge about agrarian logistics into my brain than I had previously planned to this summer. That said, I’m still the same Oliver now that I was when I got on a plane on Sunday.

But realistically, the conversation about disclosure is fruitless.

If someone pays for your trip, you disclose. There are forms. You sign them. Game over. A winner is you.

I’m much more concerned with the handling of disclosure. Without rehashing too much of what Michael Kiser of Good…

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Personal Brewery

Posted in Uncategorized with tags , , , , on March 20, 2013 by themadhopper

…. I am both amazed and appalled at the same time. Don’t get me wrong this think looks awesome, its sleek, efficient and looks like it might do the trick, but it takes all the fun out of brewing beer. Sure if you work 70 hours a week and don’t have the time to dive into the mash (or you just have no idea what the fuck you are doing and want a party gift to show off to all your snobbish friends) then this might be kind of cool. However, it takes the beauty and love out of brewing and turns it into soulless process no much better than industrial beer. Brews are alchemists. They take the base elements of grains, hops, yeast and water and turn it into a fabulous golden drink of the gods. This machine turns brewers simply into industrial brew machine operators. Its kind of like those silly one serve coffee machines people have started buying.

Whats next, a machine that has sex for us…?

A pint for Dionysus

Now, I don’t happen to have an extra $4,600+ but…maybe you do? Even if not, this is a pretty cool looking system.

Of course, I don’t think I can completely trust a process that doesn’t allow the user to add in the hops or grain they think they should. I’m an extract or partial-mash (at best) brewer anyway and I know I don’t want to trust a syrup that someone else made that apparently ‘has everything’. It just feels a bit anti-homebrewing. Robobrewing.

But nobody’s trying to take away my kettle just yet, so I can just share and move on.

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