Archive for March, 2013

The Awesome Brewery that is Stone

Posted in Beer, Brew Against the Machine, Brewing, Uncategorized with tags , , , , , on March 20, 2013 by themadhopper

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Here is a great interview with Greg Koch and Steve Wagner the owners of Stone Brewing.

http://www.latimes.com/business/la-fi-himi-stone-20130317,0,5332429.story 

The interview talks with Koch and Wagner about their humble start and how they became a powerhouse in Brewing. Its a quick read but really gives you some insight into what life is like starting a new business especially in a new market.

I’ve always enjoyed Stone but reading this confirms for me how awesome the Brewery is. The owners distribute themselves and help out smaller local breweries

The company pours competing craft beers at its restaurant. Helping other brewers may seem counterproductive, but not to Stone’s founders. The idea, Koch said, is to build interest in flavorful, craft-brewed beer and steal customers from large breweries that hold a majority of market share.

Koch and Wagner are true believers in what it means to be a craft brewer. They understand that we all have to stick together in order to beat the big guys. Its not about competing against each other but against the Industry.

Personal Brewery

Posted in Uncategorized with tags , , , , on March 20, 2013 by themadhopper

…. I am both amazed and appalled at the same time. Don’t get me wrong this think looks awesome, its sleek, efficient and looks like it might do the trick, but it takes all the fun out of brewing beer. Sure if you work 70 hours a week and don’t have the time to dive into the mash (or you just have no idea what the fuck you are doing and want a party gift to show off to all your snobbish friends) then this might be kind of cool. However, it takes the beauty and love out of brewing and turns it into soulless process no much better than industrial beer. Brews are alchemists. They take the base elements of grains, hops, yeast and water and turn it into a fabulous golden drink of the gods. This machine turns brewers simply into industrial brew machine operators. Its kind of like those silly one serve coffee machines people have started buying.

Whats next, a machine that has sex for us…?

A pint for Dionysus

Now, I don’t happen to have an extra $4,600+ but…maybe you do? Even if not, this is a pretty cool looking system.

Of course, I don’t think I can completely trust a process that doesn’t allow the user to add in the hops or grain they think they should. I’m an extract or partial-mash (at best) brewer anyway and I know I don’t want to trust a syrup that someone else made that apparently ‘has everything’. It just feels a bit anti-homebrewing. Robobrewing.

But nobody’s trying to take away my kettle just yet, so I can just share and move on.

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